The importance of research on manufacture products is growing every day. Myriad has capabilities to help manufacturers build and sustain a winning business model. Our team of manufacture specialists have the industry experiences to understand the complex issues facing manufacturing companies.
Types of Research:
New product development, Concept development, Packaging, Pricing, Advertising, Brand equity, Market Segmentation, Usage and Attitudes, Consumer Buying Behavior.
Experiences
Institution :
Aneka Tambang (mining) (2011,2013)
Subject :
Retail Customer Satisfaction Survey
Institution :
Astra Honda Motor (automotive) (2012,2013,2014)
Subject :
Community Loyalty Survey
Institution :
Mandom Corp Japan (toiletries) (2012,2013,2014)
Subject :
Product Test and Brand Survey
Institution :
Suryaraya Rubberindo (automotive) (2012,2013,2014,2015)
Subject :
Brand Tracking Survey and New Product Concept Test